Experience

Alexis Brown’s Key Positions & Achievements

Deer Heart Consulting

Consultant

June 2006 – present

The references listed on the Contact page include a current client.

What I do

Consultation & training of small business owners, entrepreneurs, artists and nonprofits in clarity of vision, SMART goals, strategic planning, and comprehensive and cohesive marketing.

Examples of how well I do it

I designed my own logo.

undefinedI handled the national & international PR for assorted albums produced by an experimental arts group, with most getting media coverage around the world. And, I helped get a large turnout for their weekend events & annual 3-day festival, despite the music & art not being….mainstream.

undefined I updated the brand for a 13-year business, starting with redesigning his logo. Then started his strategic plan, streamlined his internal systems, and designed & built his new Wix site, including writing entirely new content. “It’s only been a week since launch & I just had my busiest week in 13 years!”

undefinedI created every detail for launching a potential new business. This included fleshing out the concept, creating the graphics and brand, writing the first blog posts, building a website, creating graphics detailed concept development based on an idea for a business, from vision to values to voice. This included logo, starting the marketing plan, building a budget & supply list, starting a strategic plan to get them from launching with two staff to hiring several employees etc.

Refined a business’ voice then designed, built & wrote new copy for a completely revamped WordPress site…in less than a month


Santa Fe Farmers’ Market Institute

Director of Development & Communications

February 2015 – January 2020

I respectfully ask that you do not contact my previous employer/supervisor. You can contact Melissa Willis, who is listed as a reference o the Contact page. She and I worked together at both the Institute and Girls Inc.

What I did

Developed & implemented the annual strategic fundraising & marketing plans. I did the strategic planning and implemented the tasks with minimal volunteer support for fundraising from major donors, annual appeal, corporate sponsors, in-kind sponsors, events (large and small), government grants, and foundation grants. I wrote and developed design concepts for Farmers’ Market and Institute marketing, including annual reports, e-newsletters, print newsletters, print & radio advertising, two websites, posters, social media, and more.

Examples of how well I did it

undefined Increased Instagram followers 775% (from 800 to 7,000) with more engagement from followers and increased farmer participation

undefined Created detailed yet succinct one-sheets about the organization and each program & elevated the quality of design in print materials – initiatives that shifted the perception of the organization & improved donor relations – and I did it while decreasing costs

undefined Concurrently designed and helped build two complex WordPress websites, including writing the majority of the content for both.


Girls Inc. of Santa Fe

Director of Development & Communications

June 2007 – February 2013

You can contact Girls Inc. of Santa Fe’s CEO, Kim Brown, at (505) 982-2042 or kbrown@girlsincofsantafe.org.

What I did

Much like I did at the Santa Fe Farmers’ Market Institute, I developed & implemented all aspects of the the annual strategic fundraising & marketing plans. I additionally was the supervisor for the annual 400-vendor Arts & Crafts Show on the Plaza.

Examples of how well I did it

undefined Generated 75-80% of annual revenue via all fundraising channels for a combined total of nearly $4 million in 6 years. This included a major gifts special campaign to fund a facility on the Southside.

undefined Increased media mentions & articles pertaining to programs (rather than merely events), increasing community awareness & number of volunteers & donors


St. John’s College, Santa Fe

Outreach Coordinator / PR Assistant

May 2000 – June 2007

I don’t think anyone I worked directly with or for is still employed there, but you can contact the college at (505) 984-6000.

What I did

Managed press releases and print publications for campus events & initiatives; Organized all non-credit community programs

Examples of how well I did it

undefined Generated $200,000 annually

undefined Increased new participants by 20-30%

undefined Created & implemented communications & publications schedule utilized college wide


%d bloggers like this: